validity

Validity is your trusted partner for optimizing email marketing, data management, and sales performance, helping you connect with the right audience effectively.

The company comprises multiple subsidiaries, each offering distinct services. To emphasize the versatility and diversity of the company's unified approach to problem-solving, I opted for a new color palette. Each color represents a specific subsidiary, while the consistent logo reinforces the cohesive brand image. I successfully brought this concept to life in the Brand Identity and website design.​